While competitors like HBO Max limited their accessibility with a premium price ($15 a month), Disney made it clear from the start that it was the best bang for your buck at just $7 a month (it’s now a dollar more expensive), undercutting even Netflix. One of the things that’s greatly contributed to the swift rise of Disney+ is its low price.
NETFLIX CLIENT MOVIE
Indeed, Chapek noted that legal issues with Fox (which had deals with HBO) are what led to the decision to release the new Ryan Reynolds movie Free Guy as a theatrical exclusive this weekend and not offer it simultaneously on Disney+. More noteworthy, perhaps, he remarked that there are rights issues in different markets, which is more likely what is holding Disney back.ĭue to the complications of yet-to-expire contracts not just with Fox but also Hulu (Comcast’s ownership stake in Hulu doesn’t expire until 2024), Disney presumably has its hands tied when it comes to taking a total carte blanche approach to Disney’s unparalleled content cache around the world. In response to the why-don’t-you-just-bundle-it-all-together question, Chapek resorted to biz speak, tossing out comments about how all the international markets in which Disney operates are different, and customers in various places want a myriad of things. This nugget is noteworthy seeing as one, Netflix has largely bungled its India play thanks to overpricing itself there (another win for Disney!), and two, Hotstar’s success shows that consumers are indeed hungry for a single app that combines the latest Marvel movie with a live cricket match, in India’s case. Disney gained ownership of Hotstar when it acquired 20th Century Fox, and now offers it packaged with Disney+ content.
NETFLIX CLIENT TV
Hotstar is an Indian streaming service that offers local movies and TV shows as well as live sports in the continent.
Disney CFO Christine McCarthy, meanwhile, added that most of the growth for Disney+ in the last quarter came from Hotstar, which now makes up a third of the total subscriber base of Disney+.
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